THE IDEA:
INNOVATIVE TECHNOLOGY DECODE

To amplify Philip’s launch of S9000 prestige shaver, establishing the new positioning of Philips men’s grooming through their latest high-end electric shaver. 

STRATEGY & EXECUTION

Designed and produced and experiential event for guests to have hands-on experience on the latest S9000 series shaver, highlights include a personalized shaving set-up and barber experience to showcase the unique features of the best-in-class shaver.

The event was joined by A-list celebrities, influencers, micro-influencers, bloggers and men’s grooming editors to establish credibility of the S9000 is the best shaver ever.