Highlight yoghurt texture and new packaging, to bring out the product superiority and emphasise the creamy texture of the yoghurt, and build as no.1 choice of Greek Style Yoghurt as an indulgent dessert.
STRATEGY & EXECUTION
To excite the market, we positioned and proposed a high-end jewellery like angle throughout KV adaptation, brand content creation to spin-off to offline, visually deliver how Nestle’s Greek Yoghurt brings luxurious and premium unique experience. From product endorsement with celebrities the Mirror group for drawing prompt cohesion between the brand and consumers.
The product endorsement with the Mirror group drew prompt cohesion and successfully drove purchase intention by fans. Some Mirror fans featured and recommended Nestle Greek Style Yoghurt on their social media platforms with their families and friends. The amount of postcard redemption exceeded expected quantity. The spot-on celebrities and influencers architect has tapped into the current trend, which helped to amplify the brand exposure along with a good result of engagement rate.