THE IDEA:
Talk-of-the-town Debut
To debut the first-in-Asia, second-worldwide Blue Box Cafe in Hong Kong, reaching the mass F&B audience while balancing the brand’s luxurious brand image.
STRATEGY & EXECUTION:
To connect The Blue Box Cafe with the brand’s powerful heritage to echo brand image. Project The Blue Box Cafe as a must-visit place to fully experience the prestigious Tiffany & Co. lifestyle by building brand seduction and recalling brand love. Localized campaign with iconic Hong Kong landmarks in the content creation.
