THE IDEA:
桃 素肌 。もも 好き

To bring out the Japanese equity of the new product line launching OLAY Peachy Regenerist skincare collection – Reviving Toner & Reviving Cream, both derived from the rare and prestigious Japanese Arakawa peach essence, that instantly boosts the skin with hydration and anti-aging properties.

STRATEGY & EXECUTION:

To celebrate the launch, the brand engaged eight influencers for hero video production, social media content and OOH advertisements. With a Japanese aesthetics theme echoing the collection DNA, the video was shot at Wetland Park to capture the natural vibrant summer colors, and to highlight the moisturising, antioxidant power of the new products.

We also collaborated with popular local photographer Woody Lau to create a series of Japanese youthful style images for social media exposure.