THE IDEA:
A Disruptive Lifestyle Brand
In a never-done-before collaboration, P&G co-launches sustainable brand ‘aio’ with A.S. Watson Group, tapping into the growing demand for sustainable products.
STRATEGY & EXECUTION
With wellness and lifestyle as the key theme of this launch, we designed and developed a disruptive display in an ‘art exhibition’ format in the lawn of West Kowloon Art Park, a culturally relevant environment with high exposure.
The idea is fully synergistic with our PR gift to tell a connected story online and offline.
We also hosted a hybrid event to celebrate the launch with various regions joining in digitally to toast to this partnership.
