THE IDEA:
Bringing to Hong Kong the First Ever Tesla Fest

For the first time, Tesla held the Tesla Fest in Hong Kong. At the event, not only can you test drive Model 3 and Model Y on a special-designed route, but you can also experience an exclusive marketplace, kids driving school and other interactive workshops and activities for the entire family to celebrate the milestone of S3XY in Hong Kong.

STRATEGY & EXECUTION

As Tesla’s long-term strategic partner, we invited our Tesla lovers, including media friends and influencers to join us at the Tesla Fest, who had a first-hand experience on the test drive of Model Y (Long Range).

The experiential journey including marketplace and kids driving school at the Tesla Fest explored into lifestyle and parenting media and influencers, who gave very positive feedback.