The Mirror Boys Effect
You cannot walk around Hong Kong without seeing at least one advertisement with a member from the city’s hottest boy brand – Mirror.
They have captured the hearts of many and have proven commercial success with endorsement deals across virtually every category – beauty, food and beverage, financial services, and many more.
FLARE COMMUNICATIONS X MIRROR
Keung To for Hair Recipe
Stanley, Anson Lo and Jer for Nestlé
Jeremy Lee for Vidal Sassoon
Members from the Mirror boy band have a growing and unparalleled influential power in the past year, with an incredibly loyal fanbase which led to them landing a marathon of brand campaigns.
Their fame draws huge brand awareness, however it is certainly not a fit-for-all scenario when conversion comes into play. Our goal is create synergy with the partnership, one that is authentic and memorable, without diluting their influential power.
Due to their heavy presence in the marketing world, it is imperative that the campaign’s storytelling is unique and fitting for each member’s character, amplifying certain qualities to captivate their fanbase.
Anson Kong for ProX by Olay
“It is imperative that the campaign’s storytelling is unique and fitting for each member’s character, amplifying certain qualities to captivate their fanbase.”
MIND & MACHINE
Decoding Their Data Backed By AI-Powered Tool
All four hero faces have an impressive above average engagement rate, and a continuously growing fan base and average likes.
While majority of their audience is female, their reach is up to over 64%, indicating high audience reach even with sponsored posts.